August 2024
Long International Honored with Two Gold Stevie® Awards in 2024 American Business Awards®
The American Business Awards are the U.S.A.’s premier business awards program. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards were presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, and Marketing Campaign of the Year, among others.
Long International is an engineering and construction claims consulting company that offers construction claims analysis, project management consulting, construction-related insurance claims analysis, risk analysis, and expert testimony services. Since 1996, Long International has served clients in 70 countries.
In September 2021, the company launched a new, modern website detailing its services and showcasing its articles, publications, experts, experience, and history. The searchable Experts and Project Experience pages provide filters to help visitors target specific information, and the About Us, Graphic Services, and Industry pages benefit from slideshows. Overall, the website offers a well-organized user experience with high-quality video, graphics, and photographs.
Since 2022, in addition to regular maintenance and updates, upgrades have included edits to the original copywriting, additional Services pages, and pop-up notifications to help visitors connect with Long International. The company has undertaken dedicated search engine optimization work, and the strategy is working. Comparing January 2022 to January 2024, the total number of users increased more than eightfold, and clicks via organic search increased more than elevenfold.
In July 2022, Long International launched a weekly blog, which requires an ongoing commitment to writing, editing, and formatting educational material, along with creating social media and email notifications about new posts. In 2023, Long International continued to enhance search engine optimization, increased website security and server integrity, and explored avenues for using the growing field of AI to enhance the website user’s experience.
More than 300 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. One judge wrote, “Long International’s website redesign stands as a testament to its commitment to providing comprehensive and accessible services in the field of construction claims consulting and project management. Overall, the website serves as a valuable resource for clients and stakeholders, providing valuable insights and showcasing the company’s expertise and experience in the field.”
Another judge commented, “Long International’s website revamp and SEO efforts demonstrate a commitment to user experience and visibility. The addition of a weekly blog and exploration of AI signify a proactive approach to staying relevant and informative in the industry.”
“While growth in much of the world economy has recovered slowly from the COVID-19 pandemic, the American economy continues to show remarkable resilience and growth,” said Stevie Awards president Maggie Miller. “Our 2024 Stevie winners have contributed to that successful recovery through their innovation, persistence, and hard work.”
Details about The American Business Awards and the list of 2024 Stevie winners are available at www.StevieAwards.com/ABA.
